Color Palette
Color is an integral part of any brand identity. It evokes feelings. Color creates an impactful visual identity that helps our audience identify our brand at a glance. Our core brand colors are PMS 2191 C and PMS 301 C, with PMS 2191 C used as our dominant brand color and PMS 301 C supporting.
- Our color palette should not be used as tints or shades.
- Only use colors in the mixes provided here.
- Do not change logo colors.
- Any cool grays from the Pantone color palette may be used within our brand.
- Only use black in formal documents, signage and our logo font.