Color Palette

Color is an integral part of any brand identity. It evokes feelings. Color creates an impactful visual identity that helps our audience identify our brand at a glance. Our core brand colors are PMS 2191 C and PMS 301 C, with PMS 2191 C used as our dominant brand color and PMS 301 C supporting.

  • Our color palette should not be used as tints or shades.
  • Only use colors in the mixes provided here.
  • Do not change logo colors.
  • Any cool grays from the Pantone color palette may be used within our brand.
  • Only use black in formal documents, signage and our logo font.

Core Brand Colors

  • Pantone 301C

    CMYK: 100, 51, 0, 34RGB: 0, 75, 135HEX: 004B87

  • Pantone 2191C

    CMYK: 75, 11, 0, 0RGB: 0, 163, 225HEX: 00A3E1

  • Cool Gray 2C

    CMYK: 14, 10, 8, 0RGB: 208, 208, 206HEX: D0D0CE

  • Cool Gray 10C

    CMYK: 57, 46, 40, 25RGB: 99, 102, 106HEX: 63666A